What you won’t find in this post is any marketing buzzwords, well aside from the word profitable, and to be fair if you keep reading you’ll see that even then I’m really telling you to throw that word right out the window. I’m NOT going to be talking about branding, target audiences, or business strategies. Although, this girl does love a good convo about all three of those things. But I truly believe that a good passion project is really and truly only bred out of one thing. Say it with me now…TACOS. Oh, wait, wrong word. PASSION.
Maybe like me you know you want to start a passion project. And if you are feeling anything like I was two years ago when I started mine, it feels less like a want and more like a need. Like something deep inside you is telling you that you are anxious to start something that you can pour yourself into without rules or expectations. I hear you.
Many people are familiar with the famous “We Can Do It” poster. The female worker, nicknamed Rosie the Riveter, from WWII with her hair wrapped in a red bandana, muscle boldly flexed, proudly stating that “We Can Do It!” in response to women helping aid in the war effort. But what many people may not know is that Rosie the Riveter is a fictional character that celebrated the women who went to work in factories and shipyards during the Second World War. During the war women entered the workforce in groundbreaking numbers, helping fill positions that were left empty by enlisted men.
For many of these women they were unsung heroes whose stories over time are slowly being lost. My hope with my Chart of Real Life Rosies art print is to preserve the legacy of some of these women who boldly contributed to America’s war effort in any way they could.
Good grief, deciding on a brand name is one of the hardest things to do when starting a company. And since my brand name is actually my own name it would appear that I didn’t put a lot of thought into naming this little creative studio, but nothing could be further from the truth. I agonized over my business name at the beginning of my freelance career and several times after that. I think there are pros and cons of naming a business after yourself and in every situation it might not be the right solution, but after lots of thought it really felt like the best fit for me.
You might be wondering, “How were you making mistakes with your own branding when you are a branding designer?” In hindsight the answer is simple. I’d lost sight of what makes me unique as a designer. I was aiming to please everyone, and I was just busy trying to serve my clients. And I don’t think I’m alone in saying that. I know this is a problem for so many other designers & small–business owners out there. Know what I’m talking about?
Do you put all your energy into the services you offer, the products you promote and in doing so have you neglected, arguably, the biggest part of your business—your brand? I’m hoping that in revealing the 4 crucial mistakes I was making in my brand (and how I fixed them!!) that you’ll be able to find any issues in your own branding design.